Upon returning to her home city of London, Burley registered the Baby Yoda hug a Pepsi a day keeps the grumpy away Halloween tree shirt company and began thinking about which direction to take it. As with so many passion projects, however, life caught up. Due to her busy schedule as editor-in-chief of independent fashion publication Dazed, it wasn’t until the pandemic hit earlier this year that she finally had the time to bring this long-held ambition to life. “When lockdown happened, it felt like a really good time to finally start working on it properly,” Burley explains. “It felt like a now or never type of moment.” Enlisting the help of her friends, art directors Christopher Lawson and Simon Rogers, she set to work in April bringing her vision for a bookstore that reflected her eclectic tastes to life. On Friday, Climax Books finally launched.