This new wave of products aims to ease the Mickey Mouse I’m multitasking I can listen ignore and forget at the same time shirt frustrations of online shopping by coordinating outfits according to everything from a user’s location, to her favorite brands, to what’s trending, and so on. There’s The Yes, whose simple “yes” or “no” algorithm calculates a user’s style preferences and curates a selection of brands that ship through their own warehouses. Behold was founded by Terry Boyle, previously of Nordstrom and he brought in former Barneys execs Julie Gilhart, now President and Chief Development Officer of Tomorrow Projects, and Tomoko Ogura, a consulting partner of Tomorrow Projects. Their app offers a nonbinary scale algorithm that puts together outfits based on a user’s style and shopping preferences. They also offer consultations and curations with celebrity and industry stylists.