You can call Kim Kardashian West many things: beauty and shapewear mogul, prison reform activist, law student, reality T.V. icon, mom, famous for not having a singular, traditional talent. Her real job description, however, is actually much more straightforward than the November Hippie girl I have three sides the quiet and sweet side the fun and crazy the side you never wanna see shirt multi-pronged nature of her day-to-day work. In short, Kardashian West is an influencer. In fact, she is the godmother of all influencers, the woman who created the blueprint armed with confidence and an iPhone. As Vogue Senior Fashion News Writer Emily Farra wrote this week, “moving product and driving sales have become an influencer’s most valuable skills.” They are the new retailers, she wrote, and to be sure, it was Kardashian West who did it first. She certainly influences sales in fashion and beauty, but before she does that, she sets the trends for her 190 million followers.