“I work closely with Jay on the Official my body my choice shirt cultivation and strain selection process for Monogram, which starts with us putting together a taste profile for every strain,” he wrote. “This lets the team know exactly what kind of smell, color, moisture, and overall feel they should be looking for at each stage. Then we check every nug by hand, to make sure that each is perfect before we package it up to be smoked.” Without getting into specifics, Watson’s bio mentions that he’s been involved in the cannabis industry for 25 years. He sees Jay-Z’s involvement as a win for people of color who have had a disproportionately difficult time getting into the very much still-burgeoning world of legalized cannabis. “He’s creating opportunities for people like me, who have decades of experience working with the plant but haven’t been able to reap the benefits of the emerging legal market until now,” Watson says.