“It was during the peak of the Reindeer Buffalo Plaid Boo Boo Crew Nurse Christmas sweater protests, and I was seeing tweets being like, Cash App a Black woman 50 dollars,” Freedem remembers. “And so me being on brand, I switched that up to be about plants. Then people actually started following my edict: They were commenting saying, I have tons of plants to give away, so if you’re in my neighborhood or my city, we can link up for a safe drop-off.” Before he knew it, the comments snowballed into the hundreds, leading him to set up a separate Instagram page, @undergroundplant.trade, which now counts over 45k followers. Posts grouped by region allowed those both seeking and offering plants to more easily plan their exchanges.
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