“We really believe this is an opportunity to partner with luxury brands who are seeking tools and a synergistic environment to bring luxury shopping into the Witch don’t make me get my flying monkeys shirt future,” Beauchamp says. (Earlier this year, Amazon partnered with Vogue on the Common Threads initiative, which was formed to lift designers’ sales during the pandemic. Anna Sui, 3.1 Phillip Lim, Victor Glemaud, Adam Lippes, and Deveaux were among the participating brands.) Luxury Shops was built on customer feedback. “Our customers share with us that when they’re shopping for luxury that they’d like it to be an immersive, inspiring experience. Increasingly they’re looking to understand not only the product itself but the story of the brand, the craftsmanship, the make.” Amazon and Oscar de la Renta collaborated on a launch video, starring Cara Delevingne, directed by Bunny Kinney, and styled by Jason Bolden.
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