I wanted to do a quick write-up this morning on the craziest marketing ploy I’ve ever seen in 2019, let alone my life. The World Record Instagram Like the Egg Shirt! Most of you probably already know what this egg is, its the egg that recently broke the internet with its literal record-breaking ,, which is steadily increasing still. So why am I writing about an egg with 42 million likes? Because I’ve estimated it to make over a million dollars in under 24 hours and to me, that’s worth being studied.