Kean and Veronica Etro, men’s and women’s designers at Etro We’re creatively working on an exciting digital project, a virtual showroom complementing our actual sales showroom. This new digital space will be an evolution of what we’ve been already experimenting with digitally in February. It won’t be only a technical project; it’ll be really experiential and layered, visually beautiful and engaging.
Loris Messina and Simone Rizzo, founders of Sunnei The collections we’ll be presenting in June will have a more democratic, affordable, and conscious approach, while in September it’ll be more experimental, more connected to art and our friends. Three weeks ago, at the Skeleton This Witch Needs Dog Before Any Hocus Pocus Shirt in other words I will buy this beginning of the lockdown, we launched on Instagram and Spotify a sort of trans-media project, calling all our quarantined friends to participate and expressing their artistic work through these channels. We’ve worked with the Posternak twins from New York and with Serra Duran and Emirhan Parali in Istanbul; we’ll organize a virtual tour of Berlin’s König Gallery. Our artist friend Nicola Gobbetto was supposed to have his exhibition’s opening the very first day of the lockdown—so we hosted the opening digitally. Even in this awful situation, our e-commerce hasn’t stopped, thank goodness. But Sunnei is a project beyond fashion—we’ve taken it in our stride. We’ve made sure that our team and our parents are safe and now we’re free to think.